A new steakhouse was opening in burgeoning downtown Buffalo. But this steakhouse demanded to be different; a modern take on the traditional steakhouse that features a contemporary, chef-driven menu, an extensive wine list and well-curated craft cocktail program. PicSix Creative knew such an ambitious project would require a sophisticated branding identity and environmental experience.

Brand Development

SEAR’s branding identity began with several avenues of inspiration and developed into a sleek look that was carried throughout the restaurant’s website, print collateral, and architectural design.

Architectural Design

From floorplans and materials to architectural renderings including a high-impact sculptural logo integration, we partnered with a local architecture firm to help visualize the space and bring our environmental expertise to life in SEAR.