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2017 Buffalo Bandits Campaign

Despite four titles in their 25 season history and passionate fan base, the Bandits tended to live in the shadows of the Buffalo sports scene. It was time to shake off the doldrums of the only thing you can call traditional about the Bandits: the visual identity. The first step was to move away from the usual approach of other NLL or minor-league teams. With PicSix Creative’s growing manpower and design skill they were able to reward this Championship team with a brand new scheme, both innovative and trendy, that was entirely their own. Bandits games are known to be loud, raucous, and fun. Now the visuals speak volumes too.

Treatment Process

Print • Digital Design Collateral

Animation Samples