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The Healthy Scratch

It’s not every day that a rising professional tennis player and aspiring entrepreneur collaborate to conceptualize a restaurant with a menu as unique as its backstory. The idea for the Healthy Scratch originated with Jessie and Kelly Pegula and the story behind it inspired the PicSix team to create an all-encompassing quick service experience that delivered on the promise of living well. The project included the creation of a brand and the development of an environmental experience that made the consumer think of made from scratch, home-cooked wellness.

Logo Progression

Menu Design

Architectural Design

Digital Menu Motion Design