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2016 New Era NFL Draft Cap

In 2016, a local company was about to step onto a national stage. New Era Cap Co., a Buffalo-based business since its founding in 1920, would be providing the caps for the NFL Draft. The execution combined a powerful balance of stylized photography, motion design, and sound design to capture the spirit of the draft and the dream of young athletes everywhere; to hear their name called in April.

Sketches • Styleframes • Animatic

Production Shoot