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PicSix Creative

PicSix Creative is a full-service creative agency based in Buffalo, N.Y. and a member of the Pegula Sports and Entertainment family. We specialize in creating visual experiences to maximize marketing campaigns and branding initiatives, as well as developing marketing plans and strategies that will enhance brand recognition. We provide each of our clients with reports and models based on insights and analytics so that they can maximize their reach and meet their goals.

The artists, designers, videographers, editors and marketing professionals who make up the staff of PicSix Creative have been honored with numerous awards over the course of their careers. Awards include 1 Emmy, 1 Addy, 22 Tellys, and 2 W3 awards.


Six Pillars

At PicSix, we follow a method developing campaigns or creative projects that we refer to as the Six Pillars. The scope of the project dictates which Pillars will be applied during the development process and ultimately where the method begins and ends.

X-FACTOR

The first step in our process lays the groundwork for everything to come as we collaborate with our clients to identify and define what we refer to as the X-Factor. We determine what will make the product or the campaign stand out from all its competitors and we centralize the messaging around that X-Factor.

X-FACTOR  The first step in our process lays the groundwork for everything to come, as we collaborate with our clients to identify and define what we refer to as the X-Factor. We determine what will make the product or the campaign stand out from all its competitors and we centralize the messaging around that X-Factor.

STRATEGY

The start of any good project begins with the right strategy. We approach this phase by creating a clear roadmap that ultimately charts a course to achieve our targets and objectives. Throughout this journey, benchmarks are set to ensure that we reach each desired goal at the appropriate time.

STRATEGY  The start of any good project begins with the right strategy. We approach this phase by creating a clear roadmap that ultimately charts a course to achieve our targets and objectives. Throughout this journey, benchmarks are set to ensure that we reach each desired goal at the appropriate time.

CREATION

This is when our award winning creative services team infuses life into the campaign. From graphic design to videography to motion graphics, our team builds each element of the campaign that brings concepts and ideas to life.

CREATION  This is when our award winning creative services team infuses life into the campaign. From graphic design to videography to motion graphics, our team builds each element of the campaign that brings concepts and ideas to life.

INITIATION

We now transition from creators to marketers. Implementing our strategies to reach the specified target audience(s) and influence the desired reactions and actions to meet our objectives.

INITIATION  We now transition from creators to marketers. Implementing our strategies to reach the specified target audience(s) and influence the desired reactions and actions to meet our objectives.

PERFORMANCE

Every touch point is tracked, measured and evaluated to ensure that the campaign is resonating with our target audience(s). Models are built and reports are generated and shared with our clients with the purpose of maximizing the campaign's effectiveness.

PERFORMANCE  Every touch point is tracked, measured and evaluated to ensure that the campaign is resonating with our target audience(s). Models are built and reports are generated and shared with our clients with the purpose of maximizing the campaign's effectiveness.

IMPROVEMENT

Based on the insights and analytics from our business intelligence department, recommendations are made to evolve to the campaign when it’s needed. Our goal is to extend the life of each campaign through strategic road mapping and design progression.

IMPROVEMENT  Based on the insights and analytics from our business intelligence department, recommendations are made to evolve to the campaign when it’s needed. Our goal is to extend the life of each campaign through strategic road mapping and design progression.


Our Team